2008 MTV Video Music Awards & American Music Awards

Sparks appeared at the 2008 MTV Video Music Awards on September 7, 2008 where she was nominated for 2 VMAs for Best Female Video and Best New Artist. She is the second American Idol winner to have 2 or more nominations after the release of one album. The first being Kelly Clarkson with 3 nominations. Britney Spears for "Piece Of Me"[31] actually took home the award that night for Best Female Video, while Tokio Hotel beat out Sparks for the Best New Artist award with "Ready, Set, Go!".[31]

While at the same VMAs, Sparks caused controversy by responding to a joke made by host Russell Brand during his opening monologue, when he held up a silver ring, claiming to have relieved one of the Jonas Brothers of his virginity,[32] saying he would "take them more seriously if they wore it (the ring) around their genitals."[33] Sparks took umbrage, responding at the start of her introduction of rapper T.I.: “I just have one thing to say about promise rings. It’s not bad to wear a promise ring because not everybody -- guy or girl -- wants to be a slut."[33] In response to controversy over her "slut" remark, she told Entertainment Weekly that she doesn't regret the remark, commenting that "I wish I would've worded it differently -- that somebody who doesn't wear a promise ring isn't necessarily a slut -- but I can't take it back now".[34] While presenting an award at the American Music Awards, she started by stating "I'm gonna stick to the script this time" in reference to VMA incident.

She has won a American Music Award for Favorite Artist in the Adult Contemporary Category. This was her first nomination at the American Music Awards.[35] Sparks has teamed up with Wet Seal to create her own clothing line. The collection, appropriately named 'Sparks', will begin with an assortment of holiday dresses delivering to stores just in time for the busy Thanksgiving weekend. The collection will later include casual apparel and accessories. Each piece will reflect Sparks's youthful and collected sense of style. The line is currently set to launch on November 19, 2008 and will come in sizes XS to XL.

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